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      <image:title>13cabs Opening Up</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/81111ff7-685f-42f9-9bc7-73ecf639bfc6/noodles.gif</image:loc>
      <image:title>13cabs Opening Up</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/b4a9fbbd-c285-4131-8d26-e016ce2b5c66/open-sign.gif</image:loc>
      <image:title>13cabs Opening Up</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/00d08908-6945-4720-a226-4a925abb5525/beers.gif</image:loc>
      <image:title>13cabs Opening Up</image:title>
    </image:image>
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    <lastmod>2025-02-06</lastmod>
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  <url>
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    <priority>0.75</priority>
    <lastmod>2026-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/5145a620-cee1-41fb-a544-d3387c6853da/HSIYC_FP.jpg</image:loc>
      <image:title>TAC HSIYC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/ce0ec257-8c7a-4b61-b34f-f6dc933e799b/TAC+-+Programmatic+Display+Ad+-+Young+Female.gif</image:loc>
      <image:title>TAC HSIYC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/f691d2e6-9686-4623-9d2a-e21721a9e830/HSIYC_FP4.jpg</image:loc>
      <image:title>TAC HSIYC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/1701332466141-CKMLBMI72QDHOKSN3XPB/TACC3030_HSIYC_2023_Superlite_1175x1775mm_%254025%2525_VS_INDIAN_R01.jpg</image:loc>
      <image:title>TAC HSIYC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/ed4b94e7-eb43-4a29-929f-d495108920ec/HSIYC_FP2.jpg</image:loc>
      <image:title>TAC HSIYC</image:title>
    </image:image>
    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/4123e4f3-5dc6-4196-a99c-7c389e8b6288/playlist.m3u8</video:content_loc>
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      <video:title>TAC HSIYC</video:title>
      <video:description>Press, outdoor, social and digital campaign for TAC helping car buyers compare safety features and choose the safest car they can afford.</video:description>
    </video:video>
    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/4c3df0cc-a82a-46f6-98a0-2fa812f14817/playlist.m3u8</video:content_loc>
      <video:thumbnail_loc>https://video.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/4c3df0cc-a82a-46f6-98a0-2fa812f14817/thumbnail</video:thumbnail_loc>
      <video:title>TAC HSIYC</video:title>
      <video:description>Press, outdoor, social and digital campaign for TAC helping car buyers compare safety features and choose the safest car they can afford.</video:description>
    </video:video>
    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/e37ed8e7-43b4-4379-a63f-90821bb9ac79/playlist.m3u8</video:content_loc>
      <video:thumbnail_loc>https://video.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/e37ed8e7-43b4-4379-a63f-90821bb9ac79/thumbnail</video:thumbnail_loc>
      <video:title>TAC HSIYC</video:title>
      <video:description>Press, outdoor, social and digital campaign for TAC helping car buyers compare safety features and choose the safest car they can afford.</video:description>
    </video:video>
  </url>
  <url>
    <loc>https://www.guthriehaynes.com/bank-australia-shareholders</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/08950915-b511-474a-b6ba-1e99989957c7/Screen+Shot+2023-11-30+at+2.16.46+pm.png</image:loc>
      <image:title>Bank Australia Shareholders</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/2f3c53ed-083e-4fc7-ad77-9f0f1110a924/Screen+Shot+2023-10-13+at+12.53.36+pm.png</image:loc>
      <image:title>Bank Australia Shareholders</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/87bddef8-cdac-40f0-a2a8-2f3976f1411a/Screen+Shot+2023-10-13+at+12.53.48+pm.png</image:loc>
      <image:title>Bank Australia Shareholders</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.guthriehaynes.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/0e1da9cf-4e03-4aad-a4e2-42dc8f123879/HERO_F_MGG_Shot01_2461.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Brand campaign for Mentone Girls' Grammar. Out of home posters, social and digital content built around the school's founding philosophy, Vero Nihil Verius (Nothing Truer Than Truth), established in 1924.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/cfa79589-53bc-4094-acad-b1c090f5bc91/HSIYC_FP6.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Brand campaign for TAC, "How Safe Is Your Car?" Press, outdoor, social and digital campaign helping car buyers compare active and passive safety features, letting them buy the safest car they could afford.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/fe3ec6b7-e8bd-4ade-9951-b0fcda0d8093/HERO_13Cabs_Jess_smaller.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Brand campaign for 13cabs, "Get Our App, Go Your Way." 30 &amp; 15 second TVC, out of home posters, digital and social content launching the 13cabs app.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/1701401727638-5CNJQ48TFJND1P5AH5KA/Screen%2BShot%2B2023-11-27%2Bat%2B8.35.01%2Bpm.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Brand campaign for Bank Australia, TVC, out of home and digital campaign contrasting Bank Australia's ethical investment approach with the "Big Four" banks, positioning it as a safe, credible alternative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/7a2af5ee-12fe-475f-a5e4-1dc047e14c3d/Head+to+help+Print.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Brand campaign for the Victorian Government's Head to Help mental health service, digital and social campaign produced during Covid lockdown restrictions, built around the teddy bear symbol of neighbourhood support.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/b33beae3-daaf-4e98-873d-9efece9cfa6e/Screen+Shot+2023-10-13+at+12.53.48+pm.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Tactical campaign for Bank Australia. Out of home, press and digital campaign contrasting Bank Australia's ethical investment priorities with the "Big Four" banks, timed to their annual results announcements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/a94532b7-8575-4f42-be40-f53ea4533df4/DJ.gif</image:loc>
      <image:title>Work</image:title>
      <image:caption>Animated campaign for 13cabs, "Opening Up." 30 &amp; 15 second TVC, social and digital content inspired by the neon glow of the 13cabs dome light.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/1701401471649-2W3N4U13QILSSX4AFA20/13Cabs_DriversRecce1185.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Driver recruitment campaign for 13cabs, tackling a driver shortage. Branded film, out of home posters, social and digital content positioning 13cabs as a flexible career option for people of any age and background.</image:caption>
    </image:image>
  </url>
</urlset>

