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      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/e08064ba-9dc7-44b2-954b-96ff4eaa7a3b/guitar.jpg</image:loc>
      <image:title>13cabs Opening Up</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/81111ff7-685f-42f9-9bc7-73ecf639bfc6/noodles.gif</image:loc>
      <image:title>13cabs Opening Up</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/b4a9fbbd-c285-4131-8d26-e016ce2b5c66/open-sign.gif</image:loc>
      <image:title>13cabs Opening Up</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/00d08908-6945-4720-a226-4a925abb5525/beers.gif</image:loc>
      <image:title>13cabs Opening Up</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.guthriehaynes.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-06</lastmod>
  </url>
  <url>
    <loc>https://www.guthriehaynes.com/tac-hsiyc</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/5145a620-cee1-41fb-a544-d3387c6853da/HSIYC_FP.jpg</image:loc>
      <image:title>TAC HSIYC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/ce0ec257-8c7a-4b61-b34f-f6dc933e799b/TAC+-+Programmatic+Display+Ad+-+Young+Female.gif</image:loc>
      <image:title>TAC HSIYC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/f691d2e6-9686-4623-9d2a-e21721a9e830/HSIYC_FP4.jpg</image:loc>
      <image:title>TAC HSIYC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/1701332466141-CKMLBMI72QDHOKSN3XPB/TACC3030_HSIYC_2023_Superlite_1175x1775mm_%254025%2525_VS_INDIAN_R01.jpg</image:loc>
      <image:title>TAC HSIYC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/ed4b94e7-eb43-4a29-929f-d495108920ec/HSIYC_FP2.jpg</image:loc>
      <image:title>TAC HSIYC</image:title>
    </image:image>
    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/4123e4f3-5dc6-4196-a99c-7c389e8b6288/playlist.m3u8</video:content_loc>
      <video:thumbnail_loc>https://video.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/4123e4f3-5dc6-4196-a99c-7c389e8b6288/thumbnail</video:thumbnail_loc>
      <video:title>TAC HSIYC</video:title>
      <video:description>Press, outdoor, social and digital campaign for TAC helping car buyers compare safety features and choose the safest car they can afford.</video:description>
    </video:video>
    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/4c3df0cc-a82a-46f6-98a0-2fa812f14817/playlist.m3u8</video:content_loc>
      <video:thumbnail_loc>https://video.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/4c3df0cc-a82a-46f6-98a0-2fa812f14817/thumbnail</video:thumbnail_loc>
      <video:title>TAC HSIYC</video:title>
      <video:description>Press, outdoor, social and digital campaign for TAC helping car buyers compare safety features and choose the safest car they can afford.</video:description>
    </video:video>
    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/e37ed8e7-43b4-4379-a63f-90821bb9ac79/playlist.m3u8</video:content_loc>
      <video:thumbnail_loc>https://video.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/e37ed8e7-43b4-4379-a63f-90821bb9ac79/thumbnail</video:thumbnail_loc>
      <video:title>TAC HSIYC</video:title>
      <video:description>Press, outdoor, social and digital campaign for TAC helping car buyers compare safety features and choose the safest car they can afford.</video:description>
    </video:video>
  </url>
  <url>
    <loc>https://www.guthriehaynes.com/bank-australia-shareholders</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/08950915-b511-474a-b6ba-1e99989957c7/Screen+Shot+2023-11-30+at+2.16.46+pm.png</image:loc>
      <image:title>Bank Australia Shareholders</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/2f3c53ed-083e-4fc7-ad77-9f0f1110a924/Screen+Shot+2023-10-13+at+12.53.36+pm.png</image:loc>
      <image:title>Bank Australia Shareholders</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/87bddef8-cdac-40f0-a2a8-2f3976f1411a/Screen+Shot+2023-10-13+at+12.53.48+pm.png</image:loc>
      <image:title>Bank Australia Shareholders</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.guthriehaynes.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/0e1da9cf-4e03-4aad-a4e2-42dc8f123879/HERO_F_MGG_Shot01_2461.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>A brand campaign for Mentone Girls' Grammar built around the school's founding philosophy, Vero Nihil Verius - Nothing Truer Than Truth. Content included out of home posters, social and digital content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/cfa79589-53bc-4094-acad-b1c090f5bc91/HSIYC_FP6.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>A brand campaign for the TAC's howsafeisyourcar.com.au. The press, outdoor, social and digital campaign helps buyers compare active and passive safety features to find the safest car they can afford.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/fe3ec6b7-e8bd-4ade-9951-b0fcda0d8093/HERO_13Cabs_Jess_smaller.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>A brand campaign for 13cabs that relaunched 13cabs app. The 'Get Our App, Go Your Way' activity included 30 &amp; 15 second TVCs, out of home posters, digital and social content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/1701401727638-5CNJQ48TFJND1P5AH5KA/Screen%2BShot%2B2023-11-27%2Bat%2B8.35.01%2Bpm.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>A brand campaign for Bank Australia contrasting the bank's ethical investment philosophy with that of Australia's 'Big Four' banks. The TVC, out of home and digital campaign positioned Bank Australia as the safe, credible and responsible choice.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/7a2af5ee-12fe-475f-a5e4-1dc047e14c3d/Head+to+help+Print.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>A tactical digital/social campaign for the Victorian Government's Head to Help mental health service, produced during Covid lockdown restrictions and built around the teddy bear symbol of neighbourhood support.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/b33beae3-daaf-4e98-873d-9efece9cfa6e/Screen+Shot+2023-10-13+at+12.53.48+pm.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>A tactical campaign for Bank Australia, timed to coincide with the announcement of their annual results and highlighting the financial success of the bank's ethical investment philosophy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/a94532b7-8575-4f42-be40-f53ea4533df4/DJ.gif</image:loc>
      <image:title>Work</image:title>
      <image:caption>An animated tactical campaign for 13cabs that coincided with Australia 'opening up' after the pandemic lockdowns. The 30 &amp; 15 second TVCs, social and digital content were all inspired by the neon glow of the 13cabs dome light.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/630c39d36c335e54da92fb0e/1701401471649-2W3N4U13QILSSX4AFA20/13Cabs_DriversRecce1185.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>A driver recruitment campaign for 13cabs to tackle a critical driver shortage. A branded film, out of home posters, social and digital content positioned 13cabs as a flexible career option for people of any age and background.</image:caption>
    </image:image>
  </url>
</urlset>

